The LikeThreeNineES is not simply a scaled-up or scaled-down version of the original Like lure; it's a completely original shape. We arrived at this shape after considering various aspects such as the appeal of the size, how to deal with pressure, and even casting distance. When used as a surface lure, it creates a beautiful straight line. When used with a jig head or hover-strolling, it entices bass with a combination of a subtle roll and a fluttering tail action. The LikeThreeNineES was meticulously designed so that it would be cleanly sucked into the mouths of not only largemouth bass, but also smallmouth bass.